Privacy Policy

Who We Are

Coast Family Home Care is a licensed in-home care agency based in Santa Maria, California, serving families throughout the Central Coast including Arroyo Grande, Avila Beach, Buellton, Grover Beach, Guadalupe, Los Alamos, Nipomo, Oceano, Orcutt, Pismo Beach, San Luis Obispo, Santa Ynez Valley, Shell Beach, Sisquoc, and surrounding communities.

Information We Collect

• Your name, email address, and phone number when you submit a contact or consultation form
• Your city or ZIP code
• The type of care you are inquiring about
• Payment method preference (private pay or long-term care insurance)
• Any additional information you voluntarily share in a message or phone call

• Browser type and device information
• IP address and general geographic location
• Pages visited and time spent on our website
• Referring website or advertisement that brought you to our site

How We Use Your Information

We use your information to:

• Respond to your inquiry and schedule a free consultation
• Provide information about our in-home care services
• Follow up on your request by phone or email
• Improve our website and better understand the needs of Central Coast families
• Comply with legal and regulatory requirements
• Deliver and measure the performance of our advertising campaigns, including on Facebook and Instagram

Facebook & Meta Advertising

We use Facebook and Instagram advertising to reach families who may benefit from our services. As part of this, we use the following Meta tools:

• Meta Pixel: A small piece of code on our website that tracks certain visitor actions (such as form submissions) so we can measure ad effectiveness and show relevant ads to people who have visited our site
• Custom Audiences: We may upload anonymized contact information to Meta to show ads to people who have previously contacted us or expressed interest in our services
• Lookalike Audiences: Meta may use our customer data to find other people with similar characteristics who may be interested in in-home care services

These tools are used in compliance with Meta's Privacy Policy and Data Processing Terms.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your experience. These include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors navigate our site
• Advertising cookies: Used by Meta Pixel and similar tools to measure ad performance and enable retargeting

You can control cookies through your browser settings.

Information Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service providers who help us operate our website and business, who are contractually required to keep your information confidential
• Meta (Facebook/Instagram) for advertising purposes described in Section 4
• Legal requirements: if required by law, court order, or to protect the rights and safety of our clients or staff
• Business transfers: in the event of a merger or acquisition

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Inquiry information from individuals who did not become clients is generally retained for up to 24 months.

Your Rights & Choices

You may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to opt out of marketing communications at any time
• The right to opt out of the sale or sharing of your personal information (we do not sell your data)

Children's Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. No method of transmission over the internet is 100% secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before sharing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please reach out to us directly: